Social media & brand launch

Social media & brand launch

ANNABEL

ANNABEL

The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.

Social media & brand launch

ANNABEL

The image presents a serene and modern indoor setting, showing four individuals engrossed in using desktop computers.

Launching Mallorca’s most iconic restaurant

Launching Mallorca’s most iconic restaurant

Outcomes

Outcomes

Outcomes

Outcomes

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Instagram followers

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Instagram followers

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Instagram followers

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YoY growth (%)

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YoY growth (%)

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Web Development

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Web Development

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Web Development

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Crafting desire before day one

Crafting desire before day one

Crafting desire before day one

Crafting desire before day one


Before a single dish was served, the brand was already unforgettable. We curated Annabel’s online presence from scratch — designing a feed that whispered luxury, exclusivity, and Mediterranean indulgence. Through moody teasers, cinematic reels, and refined storytelling, we built anticipation around a brand that hadn’t even opened its doors yet. The result? A fully booked opening night and a waitlist that screamed demand.

From pre-launch hype to island icon

From pre-launch hype to island icon

From pre-launch hype to island icon

From pre-launch hype to island icon


Annabel quickly became more than just a place to eat — it became the place to be seen. Our strategy turned early followers into loyal guests, and every post reinforced the brand’s identity: elegant, rich, and effortlessly cool. With every story, reel, and carousel, we helped shape the digital identity of what is now one of Palmanova’s most talked-about restaurants.