We didn’t just manage Camden Market’s socials — we redefined what they could do. By leaning into cultural trends, creator-style reels, and highly shareable formats, we transformed the brand from a local favourite into a digital destination. In just 14 months, we scaled Instagram by 500% and TikTok by 650%, proving that a smart organic strategy doesn’t just build followers — it builds equity.
With the right mix of storytelling, curation, and community engagement, we helped Camden Market unlock a new revenue stream. Vendors now pay to be featured across socials, turning content into a monetizable product. The feed became more than a marketing tool — it became part of the business model. £2.1M+ in recurring revenue later, the strategy speaks for itself.