Tabana
Mallorca's hottest table after dark. Booked out from week one.
What they wanted
Launch Tabana in Mallorca with no existing audience. Dinner, drinks and live entertainment from 8 PM in a category crowded with Palma options. The job: make Tabana the only room people talk about, with the booking page sold out before opening night.
What we did
Built a feed that sold the energy of the room before guests had set foot in it. Cinematic teasers of the live show, sharp food and cocktail edits, curated guest-POV moments. We treated the booking page like the destination and every reel pointed there. Scarcity did the rest.
Step by step.
Pre-launch buzz
Built the visual world before opening night. Teaser reels, location B-roll and mood-setting glimpses of the live entertainment.
Scarcity as the hook
Leaned into limited tables. Every post made the booking feel like an invite, not an ad.
Single-CTA discipline
Every reel pointed to the booking page. No fragmentation, no second CTA, no drop-off.
Guest-led handover
Once tables filled, shifted to in-room capture and guest UGC to keep momentum organic past opening.
From n/a to 220K avg views.
Selected drops
Results.
Camden Market
Vendors now pay to be featured. Organic content became its own revenue line.