Annabel
Mallorca's most-talked-about restaurant. Fully booked on day one.
What they wanted
Launch Annabel in Palmanova, Mallorca with no existing audience. Build desire before the first guest walked in and turn an opening night into a waitlist.
What we did
Designed a feed that spoke in the language of luxury, exclusivity and Mediterranean indulgence. Cinematic teasers, elegant reels and curated storytelling turned anticipation into demand. Every post reinforced an identity that was elegant, rich and effortlessly cool.
Step by step.
Brand world before the brand
Built the visual world, tone and reference language before a single dish was photographed.
Cinematic pre-launch
Teaser reels, location B-roll and curated stills used to seed desire across local and international audiences.
Waitlist as a product
Turned the booking page into part of the content, so every post drove toward a single conversion action.
Opening night as content
Documented opening week as a content event in itself, fuel for the next 90 days of feed.
In context.
From n/a to 180K avg views.
Selected drops
Results.
LFDY
Talent management for a streetwear brand. Two years, one connected roster.