LFDY
Talent management for a streetwear brand. Two years, one connected roster.
What they wanted
LFDY needed more than faces. They needed talent that could live and breathe streetwear culture and influence conversations in the right rooms.
What we did
We identified, approached and secured creators who fit the brand's streetwear DNA. Every selection was intentional. From casting we moved into long-term relationship management: briefing on the creative vision, aligning output with drops and events, and keeping content organic but on-brand.
Step by step.
Intentional casting
Sourced creators by cultural fit first, follower count second. Streetwear-native voices that the audience already trusted.
Relationship over transaction
Long-term roster management, not one-off shoots. Talent treated as collaborators across multiple drops.
Brief discipline
Clear creative briefs per drop and per event. Output stayed organic but always laddered up to the brand.
Roster as a network
Wired the talent into a connected network that strengthened LFDY's cultural presence across cities.
In context.
From n/a to n/a avg views.
Selected drops
Results.
Tabana
Mallorca's hottest table after dark. Booked out from week one.