Cernucci
Social-first creative for the UK's No.1 jewellery brand.
What they wanted
Cernucci had the product and the demand. What they needed was a content system that matched their audience: bold, aspirational, rooted in streetwear culture. The brief covered both daily content and campaign moments.
What we did
We set a clear visual and narrative direction. Cuts, pacing and music matched streetwear culture so the feed felt native to the audience. A simple reel system creators could repeat: trend-tuned edits, sharp transitions, clear product moments. Publishing became planned, not last-minute.
Step by step.
Visual direction
Locked the cut, pacing and music language. Everything readable as Cernucci within the first frame.
Repeatable reel system
Trend-tuned edits, sharp transitions and clear product hero moments creators could replicate weekly.
Publishing as a system
Moved the channel from last-minute to planned. Cadence and product calendar finally in sync.
Creator culture
Built a roster that lived the brand, not just modelled it. Streetwear-native voices that converted.
In context.
From 42K to 920K avg views.
Selected drops
Results.
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